Top 7 Strategies to Increase Employee Productivity in 2020

Every employer wants to increase employee productivity and that’s not really surprising. Its like money and no one in their right mind would refuse money, right? 

We’re right in the middle of two eras, the pre, and post-digital age. Technology is at its peak and we’re experiencing products and services that used to be in the realm of fiction decades ago. But let’s hold our horses here for a second and remember the old phrase, “Where there is light, there is darkness”. 

Technology certainly has its own share of downsides, the main one being a constant cause for distraction. Today, the internet is easily available even on remote islands. We all have it inside our pockets now. Thanks to mobile phones, we can easily surf the internet whenever and wherever we want. This also means that we’re always in danger of wasting our time and losing productivity for the day. 

In this article, we’re going to talk about some top strategies that employers can implement to increase employee productivity in 2020. So without any further ado, let’s jump in: 

Ways to Increase Employee Productivity

 

  • Instruct employees to create a to-do-list

Employers need to prioritize efficiency. They should let employees make a list of daily, weekly, and monthly tasks. By creating a list, they will have a structure and plan to stick to. This will also give them a reason to chase and decrease their chances of getting sidetracked by irrelevant tasks.

In this day and age, it’s easier than ever to create a to-do-list. Just choose one of the numerous apps in the market, see if their functionalities suit your needs, and voila! You’re good to go. 

Jean de La Fontaine, the famous 17th-century poet, said:

“One of the secrets to getting more done is to make a to-do list every day, keep it visible, and use it as a guide to action as you go through the day.”

 

  • Delegate tasks

It’s a risk but business owners and entrepreneurs have to trust their talented employees. They need to give them more responsibilities. This will boost morale and give employees a sense of achievement and direction. Plus, it will free up employers’ time and allow them to focus on some other important tasks. 

George Foreman, the two-time world heavyweight champion, said:

“Nobody can do everything well, so learn how to delegate responsibility to other winners and then hold them accountable for their decisions.

 

  • Get rid of distractions

Distractions like mobile phones are proving to be a big problem for employers. Employees are constantly using their phones at work, resulting in decreased productivity. Restricting the use of mobile phones during work hours will for sure increase an employee’s focus and productivity in the long run. 

Use time tracking apps like Stafftimer to monitor employee work activities and track their daily progression. It will likely encourage them to avoid distractions and focus solely on their tasks at hand. 

Robin Raskin, the American author, said:

“The biggest problem is that technology often ends up being a distraction. In an information society, the smartest person will be the one who can shut out all the distractions.

 

  • Have the right equipment and set up

Employers need to avoid being stingy. If they don’t invest in good equipment and tools then the company’s reputation and employee work ethic will suffer. For example, if there is no connection to the internet in a software house, most employees will not be able to do their jobs properly. All the tasks will be on hold and there will be no productivity for the day. 

Gene Kranz, the American fighter pilot, says:

“There is no such thing as good enough. You, your team, and your equipment must be the best. That is how you will win victories.”

 

  • Offer support

Our motivation reserves are constantly depleting. The same is the case for employees. Every employee needs to be motivated from time-to-time. Employers should work with managers and supervisors to get an idea about company morale. Then they should decide if any incentives need to be given. If needed, they should also review targets and come up with realistic goals.

Pete Carroll, head coach of the Seattle Seahawks, says:

“Each person holds so much power within themselves that needs to be let out. Sometimes they just need a little nudge, a little direction, a little support, a little coaching, and the greatest things can happen.”

 

  • Teach them how to fish

No, we don’t mean literally. You know what they say, ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.’ Employees should be trained to enhance their skills. This will, in turn, lead to increased efficiency and ultimately take their productivity to the next level. 

Mark Twain, the famous American writer, said:

“Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage without a college education.

 

  • Create a transparent and feedback-driven culture

Many employers and managers never admit their mistakes but in order to create a culture of transparency and feedback, it’s important to admit when you’re wrong. This way everyone will feel free enough to do their best work. 

So if you’re the CEO then learn to admit your mistakes. Employers don’t always have to be right and in control. It takes more courage to say that you don’t know the answer or have made a mistake. 

Whitmore, author of Memory Manipulation: How to Train Your Brain to Think Faster, says:

“Admitting to a mistake means refusing to use other people as scapegoats to avoid responsibility but rather courageously owning up to every single one of them.”

How to Write Great Content in 2020? Few Tips from Industry Experts

People visit your website for a reason, so good content brings value to users and gives them a reason to engage eventually turning in to your customers. Good content is not only useful for search engine optimization but also for reaching your potential customers. Here we have listed down some of the few tips for great content writing from experts in the digital marketing industry:

Be the person behind the words

Adam Hempenstall, CEO and Founder at Better Proposals

The biggest trend in the content will be that business owners will finally realize that cheap content doesn’t move the needle. I have been burned myself, along with my founder peers, in thinking that a $30 Fiverr writer can accomplish something for my blog. In reality, it was a waste of time, rather than money.

Instead, I think more company owners will resort to writing content themselves. I have decided to write most of the content on our company blog, even though I rarely have the time for writing. The reason is simple – I can share my own experience, which no writer out there can express. I realized that by the time I create a good brief for a writer, I have already spent half the time it takes to create a good article. So nowadays, I do most of the writing myself. It’s authentic and it feels great to be the person behind the words instead of hiring a ghostwriter.

Content to conversion

Mile Živković, Content specialist at Chanty

The biggest breakthrough in content writing in the future will revolve around ROI and proving attribution. Right now, as a content marketer, one of my biggest struggles is proving the value of content and tying a specific piece of content to a conversion or a purchase. The problem remains the same – a reader visits several articles before opting in or making a purchase.

In the future, there will be better algorithms to discern the path that readers take when they interact with website content. This will be crucial because:

    • It will let us create better content,
    • It will show CMOs and CEOs what kind of content proves the best ROI, and
    • How it really impacts their budgets.

Optimize content w.r.t voice search

Jeremy Ong, Founder at HUSTLR

People are inclined towards voice search. This trend is going higher, and we see it as the future of searches. There is a difference in writing a query and speaking one. The user guides will be written, keeping voice searches in mind. UX content writers have already working on it and started focusing on long-tail keywords.

Share your own insight, spice it up if necessary

Danny, CEO at Website Depot

Although visual content is on the rise, blogs are still necessary not only for SEO purposes but because people still enjoy reading them. There are a few considerations to take on this matter in 2020. It is extremely recommendable to mix both visuals and written content to make reading much more enjoyable and to provide an added value to the information you are providing in your article. 

Some information is better received in written and in the video so it is a good idea to choose what you want to say and using the right channels for it. We all know that content needs to be relevant, fresh, original and well written. The most important trait to keep in mind today is to provide content that generates trust throughout those characteristics.

Storytelling and providing your own insight on the topic you’re writing about are some of the key tools you can use at the moment of writing content today. Share your own insight, spice it up if necessary but avoid drama or being offensive; especially when treating sensitive topics. Not all publicity is good publicity and people are looking for trust more than controversy. 

Start paying attention to UX writing

Sam Orchard, Creative Director at Edge of the Web

The rise of UX writing has been a huge trend in itself, and one that has only become apparent in the last couple of years. Until now, large parts of websites such as error messages, CTA buttons, and another microcopy, has been seen as an afterthought and is usually added in by a developer at the end of a project. But there’s recently been an increasing shift away from this as people are realizing the importance of ensuring this text is clear, well written and easy to understand.

As UX writing is becoming popularised, there is a danger of copywriters without UX specialism pushing marketing messages within microcopy. This would inevitably undermine the purpose of specifically written microcopy, and leave you in the same boat as when it was provided without much thought. As we head into 2020, I expect that more and more UX teams will start to include a dedicated UX writer, to ensure that all microcopy is perfectly tailored to your UX goals.

Don’t just simply write content

Stacy Caprio, Founder at Growth Marketing

One trend in content writing is the shift to write articles that are engaging and helpful as opposed to ‘simply writing articles’ that are built to rank in search engines. By building to rank, I mean articles either optimized solely for keywords and written using thin and unhelpful content, or articles fleshed out so in-depth and built only for search engines to consider a master guide. The trend is shifting towards writing helpful articles the audience actually wants to read, and won’t feel are too short to answer their question or too long to find what they are looking for.

Content that supports voice search

Joe Goldstein, Director of SEO & Operations at Contractor Calls

The biggest trend in content writing right now is the transition towards content that supports voice search. In particular, that means more question and answer formats, more content designed to capture long-tail keyword traffic, and less focus on short, strict keywords. Many of Google’s recent, high-profile advancements in search have related to natural language processing, which means traditional keyword research is losing relevancy to user satisfaction and topical depth. 

As customer support transitions towards chatbots and knowledge bases, there is also a greater demand for content that supports those platforms. Having a reliable knowledge base means users can diagnose more issues themselves, rely less on live support staff, and overall have a higher level of satisfaction with the brand. 

Regularly share relevant & quality content

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Content Marketing is a great way to build your brand, increase your visibility more broadly, raise your profile and attract more clients. Regularly share quality content and to qualify it must be timely and relevant.  To generate ideas I look at the calendar to see if there are any natural opportunities based on the season or activities, keep a running list of topics I get asked about by my clients and other business owners and note when I read or hear about something new I want to explore further, a trend, theme or idea that catches my attention. 

If it is an issue that affects me or my business then it is likely to be a topic that impacts others too. Once I decide on an idea to write about I may do research on the topic, talk to people for input and just start typing. If I have a unique perspective to share or any advice I think may help others I get it out there via social media or whatever distribution vehicle makes the most sense.    

The key is just to pick your platform,  it does not matter which ones you choose just pick one or 2 that are authentic to you.  It should look and sound like you and the brand you have built. Whether yours is polished or more informal, chatty or academic, humorous or snarky, it is a way for your personality to come through.  Whether you are B2B or B2C, key people need to be on LinkedIn so that they can be found easily.

It adds credibility and transparency when you know the people you are meeting or working with knowledgeable people in common.  LinkedIn has become more than an online resume or Rolodex, it is the foundation for building trusted relationships in the digital economy. You do not need to blog or be on all social media platforms but make sure you are active on the ones where you are.  If your customers do not use Facebook, Twitter or Instagram to find you then you do not need to make them a priority.  

This advice is not fancy and does not require big budgets but it does take time.  It is a smart investment to get this right. Authenticity is the key, it has to be and feel real for it to work.

Write something new every day

Ryan Patterson, CEO at SeniorAdvice   

The main trends I am seeing and following are a complete shift in the focus of content from writing for search engines to writing for actual human readers.  In the past, much of the content on the web was written around keywords and the search engine algorithms quite frankly were not intelligent enough to differentiate good content from bad. 

But with AI and the rise of human editors, this is changing rapidly. Users expect much richer content than in the past, so there is an increased focus not only on textual content but on graphical information, video, and other rich content.  We are also more focused on providing summaries within our longer content as users are experiencing less and less attention focus.  

Do your research

Jonathan Mendoza, Content Marketing Specialist at Fueled

The biggest trend I have noticed is being concise and personal with your content. It’s so easy to write content that is surface-level just to get rankings on search engines. But these pieces do no good for you or the reader when the content isn’t providing what the readers are looking for. By writing more personal content, you’re catering to the needs of readers, so they’ll stick around your site as a trusted source.

Making the content concise will also show that you did your research so the reader doesn’t have to do more, which also keeps them around for more. If you make it personal and concise, you’ll be viewed as a trusted resource, which ultimately builds your credibility as a brand. This will keep readers on your site or coming back when they need more questions answered. 

Are you a content writer worrying about goals and meeting deadlines? Use productivity apps to stay on track at all times.